The User Need

Changes in technology were driving rapid changes in the broadcast advertising market. Sales managers needed more flexible tools and information management options.

The Opportunity

Matrix Solutions - a market leader with significant market share - could capitalize on delivering better data integration with a diverse range of third-party data sources and expand into emerging digital and out-of-home markets.

The Result

A Truefit team partnered with Matrix to expand their capacity for a complete redesign of their flagship software. We prototyped and tested new design solutions with sales managers and account professionals. The insights resulted in a successful launch within a year that expanded Matrix’s leadership role into new markets.

Tags: Retail, Web